This is the 13th edition and is very up-to-date. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. Marketing Management is a very well laid out and clear text book. With that said, my four star rating is based upon text books, not all books I have read. It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree. ![]() This is a text book for my Master's degree. has no global alexa traffic rank This site is. Top Keywords from Search Engines philip kotler jalid 1 ebook, philip kotler jilid 1 ebook, manajemen pemasaran 2 edisi 13, ebook manajemen proyekphilip kotler jalid 1 ebook + 3 more>. Johnson Distinguished Professor of International. ![]() Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor currently the S.
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